Lapsed Patient Media Kit

This tool kit provides templates to use with patients that have lapsed treatment:

Lapsed Patient Campaign schedule
Text Message Copy
Email Copy
Patient Letters
Social Media Content

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Here you'll find images and text you can use to educate your patients about why allergy drops may be beneficial to them. If you have questions, please reach out to your Business Development Manager.

See Additional Media Kits

Make It Easy to Come Back Campaign Plan

Why This Works:

Validates real-life pauses
Communicates no judgment
Introduces new tools (TrackMyAllergies.com)

3-Step Campaign Timeline:

Week 1: Initial email, text, optional letter
Week 3: Follow-up email/text
Week 10: Final check-in

Customizing for Your Clinic:

Swap out editable sections with info about new hours, providers, or locations (if applicable)
If none apply, simply remove the reference

Tools to Support You:

Use EMR to identify patients that have lapsed in treatment and may benefit from re-starting.
Encourage use of TrackMyAllergies.com for nudges and progress tracking
Reintroduce care through a warm, no-pressure tone

Campaign Email Templates

Email 1

Subject:

Let’s Talk About Picking Up Where You Left Off

Body:
Hi [First Name],

We know life happens—and sometimes allergy treatment takes a back seat. Whether it’s been a few months or longer, we want you to know: it’s okay to come back.

[Editable Section: Add info if new providers or locations apply]
💡 New since your last visit:
You can now use the TrackMyAllergies.com Registry, a free tool that helps you:
• Track your allergy drop progress
• Get refill reminders
• Share updates with your provider

📍 We also have [new clinic locations] and [additional providers] to make scheduling easier than ever.

👉 Ready to restart? Call us or click here to reconnect: [Insert Link or Contact Info]

We’re here to make it as simple as possible—one small step at a time.

Email 2 – (2 weeks later):

Subject:

Still Thinking About Coming Back?

Body:
We’re just checking in—because we know restarting allergy treatment can feel like a big decision. If you’re still thinking it over, here’s what to expect:

✔️ You’ll get clear guidance from your provider
✔️ You may need to adjust your treatment plan if it’s been a while
✔️ You’ll have support (and new tools!) to stay on track

Tip: Our TrackMyAllergies.com Registry can send you gentle reminders and help you track how far you’ve come.

[Editable Section: Mention new provider availability if relevant]
Whether you’re continuing with a familiar provider or seeing someone new, we’ll make it easy.

Let us know when you're ready. We’re here.

Email 3 – (Week 10)

Subject:

Your Allergy Journey Can Still Continue

Body:
Hi [First Name],

Time flies—and if your allergy drop therapy has been on pause, now is a great time to restart. Whether you continue from your last step or need a fresh start, we’ll guide you through what’s next.

Tools like TrackMyAllergies.com are now available to help you stay on top of your care with reminders, dashboards, and simple prompts.

[Editable Section: If applicable]
With [expanded hours/new providers], we’re ready when you are.

Reach out any time—we’d love to help you pick up where you left off (or start fresh!).

[Contact Info / Scheduling Link]

Campaign Text Templates

Text 1 – Week 1:

Hi [First Name]! Life gets busy—we get it. But if you’re ready to restart your allergy drops, we’ll make it simple. Text us or call [Phone #] to get started!

Text 2 – Week 3:

A quick nudge: Restarting your allergy treatment is easier than you think. Ready when you are. Call or text [Phone #] 😊

Text 3 – Week 10:

Your allergy progress is still within reach! Let’s pick up where you left off. We’re happy to help: [Phone #]

Campaign Letter Templates

Header:
Restarting is Possible—and Easier Than You Might Think

Body:
Dear [Patient Name],

If it’s been a while since your last allergy visit, we want you to know that it’s never too late to restart. Your health goals are still within reach—and we’re here to help you get there.

💡 You can now sign up for TrackMyAllergies.com, a free tool that helps you:
• See your progress
• Get gentle reminders
• Complete surveys to guide your care

[Editable Section: Add provider or service update if applicable]
We also have [new scheduling options, expanded hours, or additional providers] which may make visits easier.

Give us a call at [Phone Number] or visit [Website URL] to reconnect.
We’d love to help you restart your journey to better health.

Warm regards,
[Your Clinic Name]

Social Media

Images can be saved by right clicking on the image and then saving it to your computer. For Instagram & Twitter, don't forget to use hashtags.

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Even if it’s been a while, allergy drops can still help retrain your immune system.
Let’s talk about restarting your journey toward feeling better.

#RealProgress #AllergyDrops #ImmuneSupport #HealthGoals #PatientSuccess

Not where you hoped to be? That’s okay.
Every drop counts—and it’s never too late to begin again.

#RealProgress #ProgressNotPerfection #AllergyDrops #SupportEveryStep #PatientCentered

You didn’t quit—life just got busy. Allergy drop treatment is always here when you're ready to start again.

#BackOnTrack #AllergySupport #AllergyDrops #ConsistentCare #HealthyHabits

Request Rx Refill

Lapsed Patient Media Kit

Social Media

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