Our History
Allergychoices, Inc. began as an educational and networking resource for patients and physicians who are interested in sublingual immunotherapy to treat allergic disease. Today, we've grown to a healthcare services company that provides tools that enable physicians to provide sublingual immunotherapy and gives allergy sufferers information and access to practices offering sublingual immunotherapy.
These practices base their treatment on the La Crosse Method™ Practice Protocol developed by our founder, Dr. David Morris, and his physician partners at Allergy Associates of La Crosse in Wisconsin. Internationally recognized as a pioneer in the sublingual immunotherapy, Dr. Morris began publishing papers in the medical literature on sublingual immunotherapy in 1969. To date, the clinic and physicians working with Allergychoices have helped more than 135,000 patients live healthier lives for more than 40 years.
Today, partners at Allergy Associates of La Crosse and physicians around the country continue to pave the way for more patients to benefit from innovations made in the La Crosse clinic and practices around the country.